Theories and Techniques of Marketing Management

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Theories and Techniques of Marketing Management
This book has been written with the purpose of covering all aspects of Marketing Management
1. Marketing Management and Marketing Functions
2. Marketing Management Organisation
3. Personal-marketing
4. The Marketing Executive
5. Theories and Techniques of Marketing
6. Marketing Meetings, Compensations and Marketing Contests
7. Marketing Force Management
8. Quality Management to Meet Customer Satisfaction

Theories and Techniques of Marketing Management
2007 | ISBN: 8189473034 | English | 312 pages | PDF | 17 MB
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