Why unethical manipulation will kill your business
How to work out which part of the business needs your attention
What website, marketing, customer service or product optimisation you need to do next
Lots of simple ways to increase your conversation rate
And 100s of ways to get more people to buy!
Who this book is for?
Business owners and managers
Marketers
Entrepreneurs
Startups
Anyone who wants more customers
Additional resources included in Customer Manipulation to help you get more customers:
Business performance evaluation spreadsheet
Extended profiles of key case study businesses
Lists of successful companies whose approach you can model
Accompanying Customer Manipulation workbook
A checklist for each Stage of the model
http://goo.gl/cyCWnJ
